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'Give me the freedom of a tight brief'- David Ogilvy



A good brief is key to the effective creation and delivery of  any marketing communications. We work closely with our clients at the commissioning stage of any marketing project to produce a clear brief so that we all know:


  • What we are doing

  • Why we are doing it
  • Who it is aimed at
  • What the desired outcome is
  • The timing of delivery and outcome
  • Any constraints we have to work within
  • Likes and dislikes

 

The benefits for clients of a well written brief are well documented:

  • Quicker delivery of on message concepts
  • Faster project delivery
  • Lower project costs

 

As TS Eliot observed - “When forced to work within a strict framework the imagination is taxed to its utmost – and will produce its richest ideas. Given total freedom the work is likely to sprawl.” 

 

Call on 01243 389071 or email simon.baxter@w7ltd.com now and we can help you develop an effective brief to kick start your marketing campaign development.