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'Give me the freedom of a tight brief'- David Ogilvy

A good brief is key to the effective creation and delivery of  any marketing communications. We work closely with our clients at the commissioning stage of any marketing project to produce a clear brief so that we all know:

  • What we are doing

  • Why we are doing it
  • Who it is aimed at
  • What the desired outcome is
  • The timing of delivery and outcome
  • Any constraints we have to work within
  • Likes and dislikes


The benefits for clients of a well written brief are well documented:

  • Quicker delivery of on message concepts
  • Faster project delivery
  • Lower project costs


As TS Eliot observed - “When forced to work within a strict framework the imagination is taxed to its utmost – and will produce its richest ideas. Given total freedom the work is likely to sprawl.” 


Call on 01243 389071 or email now and we can help you develop an effective brief to kick start your marketing campaign development.