Capturing visitor data for automated follow-up

An integrated marketing platform like Dotdigital, which we use for our clients, provides the tools to easily collect prospect and visitor data at an exhibition or event and feeds straight into an automated follow-up program, nurturing your prospects towards a follow-up sales call.

A digital data collection form can be used to capture visitor data on any device both on the stand and from the other marketing opportunities around an event; social media, email, event website, event programme…

Below are some examples to give you an idea of how it might work for your business. These can be completely bespoke to meet your own requirements.

Go ahead and test the forms for yourself.

 

Basic data capture form

A quick form to fill in, capturing the essential prospect data and an indication of the products of interest.

Prospect receives a holding email with more information and could be placed in an automated nurture program.

competition data capture form

Competitions help to create more excitement and encourage visitors to give you their details for follow-up.

Prospect receives a holding email with more information and could be placed in an automated nurture program.